Brandt Bil is a family-owned car dealership. In this project, we don’t mention that at all. Why? Because Brandt’s mission with this campaign wasn’t to sell cars or to talk about their past. Their mission was to show today’s youth that Brandt holds great possibilities for them. They wanted a recruitment film to inspire the next generation to help bring Brandt into the future. Instead of showing flashy cars, we chose to speak to the target audience seriously - simply because they should be taken seriously.
