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Roadtrip med bröderna Brandt

project 2/32

About the project

Follow the new generation of Brandt Bil, a family owned car dealership with the fourth generation of Brandt brothers behind the wheel, on a six-episode long journey through Sweden's west coast. They are confronted with a bunch of assignments via text message, all filmed without script or guidelines. Why did we put them in this situation? To capture the true soul of the Brandt Bil management and show their heartwarming dedication to their coworkers, their customers and to the big task of bringing the 90-year-old company steadily into the future.

Balance between

Strategy

Activation

Client

Brandt Bil

roadtrip.brandtbil.se

In the first episode, we get to follow the brothers on the quest of finding a Brandt customer to reward with a gift in the small town Ed.

The second episode brings the brothers to Dingle, the town where the company was practically founded, and Sebastian’s skills in operating a big vehicle is put to the test.

In the third episode, the road trip turns into a trip down memory lane and the brothers remember cars from the past and reflect on the roads that led them to the management positions they are in today.

The fourth episode brings the brothers to Uddevalla, where they are surprising a coworker with a tasty and well-earned surprise.

In the fifth episode, we get to see the CEO’s skills in the garage when they are faced with the task of changing tires on time.

The sixth and last episode brings the road trip to an end and the brothers are on their way home, but they are confronted with one last bump in road.

Roadtrip med bröderna Brandt

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