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TEArs 2.0

project 26/26
About the project

Bergstrands is a family owned coffee roastery in the heart of Ringön, Gothenburg. For over a century they have been selling tea and in 2016 we came up with the sub-brand TEArs. In the world of TEArs the tea is brewed on emotions such a tears of love, tears of joy or pain tears and in 2022 it was time for a makeover in design and a renewal of the concept.

Balance between
Strategy
Branding
Activation
Client
Bergstrands Kafferosteri
bergstrands.se

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info@sould.se

Viktor Rydbergsg. 14 
411 32 Gothenburg 

In collaboration with
A&O Comm, dios mio
and Pam Commissioned