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TEArs
About the project
Balance between
Strategy
Branding
Development
Activation
Client
Bergstrands Kafferosteri
tea-rs.com
Tears of joy, tears of love, speed tears, there are many examples of emotional tears. And there is one thing that unites them – the feeling is always best matched with a nice cup of tea. Eight different flavours was packaged in eight different tears.
TEArs were launched in stores in 2016 and soon became the house tea of restaurants and cafés all over the country. We kept TEArs activated through a well curated feed on social media with vibrant still life photos, fun philosophies and simple recipes.
