Follow the new generation of Brandt Bil, a family owned car dealership with the fourth generation of Brandt brothers behind the wheel, on a six-episode long journey through Sweden's west coast. They are confronted with a bunch of assignments via text message, all filmed without script or guidelines. Why did we put them in this situation? To capture the true soul of the Brandt Bil management and show their heartwarming dedication to their coworkers, their customers and to the big task of bringing the 90-year-old company steadily into the future.