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Patti Bohlin
About the project
From personal experiences and the realization that 40+ women are overlooked in today's youth-oriented fashion world, the brand Patti Bohlin was born. Behind the name we find Patrycja Ekner and Andreas Bohlin. With full focus on functionality, elegance and that any woman, regardless of body type or age, should be able to feel good and look fantastic at the same time. An exciting mix of classic beauty, craftsmanship and technology. Always with the utmost respect for body, soul and planet.
Balance between
Strategy
Branding
Client
Patti Bohlin
We helped Patti Bohlin with concept, brand platform, logo and graphic identity. With the realization that fashion and trends are a circular eternity machine, we were inspired by classic art deco expressions and placed it in a modern context. The end product was classic femininity with elements of innovation and a few drops of self-distance – just as multifaceted as the people behind Patti Bohlin, and the women who wear the garments.
Patti Bohlin’s color palette consists of a calm composition that symbolizes a balance between classic fashion and a proud future. The black and beige tones are in line with the identity
of the clothes while the blue expresses
a mature playfulness.
The icon is created from the brand’s inspiration of the circular eternity of trends. It is designed with endless shapes and consists with the same curviness as the logo. The letters ”P”, ”B” and ”TT” are hidden in the logo in order to reflect the name of the brand.
